Oprah launches 'Expert Minutes' online video series (and XM should be annoyed)

Wednesday, March 14, 2007 at 1:36 PM
Tags: 2, XM

Oprah & Friends on XM
Oprah has launched a new original online video series - Oprah's Expert Minutes - featuring info and advice from the likes of Dr. Mehmet Oz and Jean Chatsky. Dr. Oz and Jean Chatsky frequently appear on The Oprah Winfrey Show and are on-air hosts on XM Satellite Radio's Oprah & Friends channel (ch 156).

No, this doesn't completely negate the value of the Oprah & Friends channel to avid Oprah fans (as the name makes painfully obvious, "Expert Minutes" are very short form snippets, and aren't available as a podcast - so not available on-the-go). But these are a clear opportunity for Harpo to add in a "learn more and listen to my show on XM Satellite Radio" which is being ignored overlooked. Even a link on each Expert Minute page would help tie in the relationship between Oprah's "Friends" and the XM offering, but maybe that's asking too much.

The lack of promotion enthusiasm from the Harpo camp continues to amaze me.

[via Huliq]

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Comments

I have no way of proving it, but I'll bet Oprah's brought less than 30,000 subs to XM...

That's $1833.34 a subscriber!!

They should've just burned their money....

Harpo has other stuff to worry about, I'd say XM is pretty low on the totem poll.

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