The PGA TOUR and XM Satellite Radio today announced a long-term partnership, which includes exclusive XM broadcasts of PGA TOUR events, as well as sales and rentals of portable XM2go radios at PGA TOUR tournament courses.

Beginning this summer, the PGA TOUR Network (XM Channel 146) will air live tournament coverage each week, plus daily programs designed for golf enthusiasts.

As part of the XM-PGA TOUR agreement, fans who attend select TOUR tournaments will be able to buy or rent a portable XM2go radio to hear the live coverage at the golf course.

Now THAT's cool. XM2go units available for rent at golf courses is a great additional revenue stream, and the best way to sell your product is to let people interact with it. Great move.