PlayNetwork, the company that is now managing XM's commercial business sales and service, just signed on their first official customer: Chateau Ste. Michelle.\
Located in Woodinville, Chateau Ste. Michelle is Washington’s oldest winery and through its daily tours, tastings, and culinary events - the winery hosts some 300,000 visitors annually. Chateau Ste. Michelle is not only recognized for pioneering vinifera grape growing in the Columbia Valley, but is also a leader in modern day viticultural research.
And so the acclaimed winery and PlayNetwork are hosting a private reception on January 30th to celebrate the move to XM for Business.
Not only will the event feature a selection of wines from Chateau Ste. Michelle, but also music by jazz musician LeRoy Bell. Sadly, although I was invited (much appreciated), I will not be attending. Have a glass of Merlot (or two even) for me.
How much was the SAC cost for this business account? My guess: FREE equipment; FREE installation; REBATED monthly subscription fees (remember, they can't give it away - that's a no-no); 1M shares of stock; A New Hyundai; 2 Round Trips Tickets on JetBlue; GRAMMY tickets . . .
Oh, and free advertising on XM.
Just a gues . . .
Chateau is beautiful, and a great stop for anyone visiting Seattle. If you like wine at all, it can't be missed.
Good for them! They are a classy bunch.
Wow, a month and a half on the job and they signed their very first customer with a whopping ONE location. What is that, like $25 a month? GREAT! I've sold a total of 8 people on either Sirius or XM in that same time frame. @ $12.95 a month each I think I am doing a better job than these guys.
lol..wait wait! so...they drop XM Starbucks for this one location?? Brilliant! Will XM include gas prices too?
Ryan, Merlot is the kool aid of wine, merlot grapes grow like weeds, yes I am a rich snob. Never order it you will be made fun of. just tryin to help. much love for ya!
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