Reason #2 Why Terrestrial Radio is Doomed (Payola v2.0) - Orbitcast

Reason #2 Why Terrestrial Radio is Doomed (Payola v2.0)

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Warner Music GroupWarner Music Group has become the second major label company (the first was Sony BMG) to settle against Eliot Spitzer's ongoing payola investigation and has agreed to pay up $5 million and abandon the practice as a result. How nice.

According to Spitzer's office, the payola took several forms:

  • Direct bribes to radio programmers, including airfare, electronics and tickets to premier sporting events and concerts
  • Payments to radio stations to cover operational expenses
  • Radio contest giveaways for listeners, including flyaways, concert tickets, iPods, gift certificates and gift cards
  • Use of independent promoters to act as conduits for illegal payments to radio stations
  • The purchase of "spin programs" to artificially increase the airplay of particular recordings.
Crazy.

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