REM to take over Sirius' Spectrum for a week

Friday, March 28, 2008 at 9:27 PM
Tags: Sirius, Sirius Music, The Spectrum
REM
REM will be taking over Sirius' Spectrum channel, and temporarily renaming it to "Radio REM" for an entire week to celebrate the release of the band's 14th studio album Accelerate.

"Radio REM" will be hosted by band members Michael Stipe, Peter Buck and Mike Mills. You'll hear insight from the band on the inspiration for each song on Accelerate, as well as intimate conversations ranging from the state of the band to their personal worldviews.

Interestingly enough, while the new album will be released on April 1st, Accelerate has already debuted on the popular Facebook application iLike.

The channel debuts on Monday at 7am ET on The Spectrum (ch 18).

 

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Comments

STOP! JUST STOP! I LOVE R.E.M. but I love The Spectrum more. AHHHHhhhh.....

Posted by: Derek Lee | March 28, 2008 10:54 PM

Three single artist channels at once?

You have got to be kidding me.

Posted by: SuperH | March 28, 2008 11:53 PM

It isn't a single artist channel. Heavy REM rotation, but other music as well, selected by REM. Just like all the other single week take overs.

While I don't like the long term single artist channels, I do enjoy these one week shots. Good promotion of something new, good exposure of a popular artist, and just when you have had enough, time's up and the station goes back to normal.

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