Report: Satellite Radio Impact on Terrestrial Radio Listening
Bridge Ratings has released a survey that outlines the effect of digital media on terrestrial radio listening. The results are broken down on overall listenership, and then broken down by format. Overall, Internet radio caused the most amount of loss, with Satellite Radio coming in at #2. Here's the breakdown:
Satellite Radio caused 36% of respondants to listen to less traditional radio, while 23% actually listened to more radio and 41% said it had no effect. Overall, satellite radio caused a -12% loss in listening to traditional radio.
When broken down by format, here's how satellite radio listeners responded when compared to :
Time Spent with Various Media Persons 15-64
| Format Preference | % Listen |
Radio Hrs per wk |
Satellite Hrs per wk |
| Adult Contemp | 15.6% |
7.10 |
6.25 |
| Adult Hits | 2.1% |
7.15 |
5.25 |
| Alternative | 3.5% |
7. 25 |
7.75 |
| Contemporary Hits Radio | 12% |
6.50 |
6.00 |
| Country | 9.3% |
7.45 |
5.75 |
| New AC/Smooth Jazz | 2.5% |
8.25 |
7.25 |
| News/Talk | 19% |
5.75 |
6.50 |
| Oldies | 5% |
5.75 |
5.00 |
| Rock | 10% |
6.50 |
8.25 |
| Spanish | 12% |
7.75 |
4.75 |
| Urban | 11% |
6.25 |
5.50 |


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