Report: Satellite Radio Retail Down; Stern a "Non-Factor"
Friday, December 1, 2006 at 12:20 PM
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Bridge Ratings is reporting in their latest Satellite Radio Consumer Trend that that Thanksgiving Weekend retail sales are down 31.5% from the same period in 2005.
Bridge did say that they expect the coming weeks to improve comparatively, but that YoY retail sales will likely fall very short of 2005's final results. Bridge estimates that retail will be off 23% - 25% for 4Q06 sales when compared to the same period last year.
As for Stern's influence: Bridge found that Stern influenced 52% of Sirius subscription decision, between October 2005 and November 2005. Last week, Bridge Rating's interviews found that only 14% of Sirius subscriber decisions were influenced by Stern - and has fallen to the lowest point in months for this week: only 10%.
They also conclude that November's free Sirius Internet Radio offer did not impact retail sales, but appears to have impacted Internet sales.
Read the full report here.
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"They also conclude that November's free Sirius Internet Radio offer did not impact retail sales, but appears to have impacted Internet sales."
...And in other Bridge Ratings news: The Pope IS Catholic and bears do, in fact, shit in the woods 99% more often than in the Vatican.
Posted by: MikeHunt ? | December 1, 2006 1:07 PM
i was just thinking the same thing-LOL-these guys at bridge are rocket scientists---i think because of stern last year, no one has a clue what happens this year--I think its down but the net and nascar sales could minimize it
My retail checks indicate that Black friday was on friday
Posted by: gary | December 1, 2006 1:11 PM
Wow- what a surprise.....Wonder what the Stern shills will do now?
Posted by: Max | December 1, 2006 2:45 PM
Who is this Stern guy to whom they refer?
Posted by: iband | December 1, 2006 2:46 PM
2 quick things about the report and about the comments already posted.
1. Yes - of course HS had a huge impact last year - but A)He had a negative impact on XM, they should be doing better than last year and B) If the industry was still growing - beyond early adopters, the numbers would still be going up.
2. A more disturbing piece of data in the report was the churn info - only 42% of the OEM subscribers plan on renewing - that is not in the business plan.
Posted by: Miss the 8M | December 1, 2006 4:36 PM
"A more disturbing piece of data in the report was the churn info - only 42% of the OEM subscribers plan on renewing - that is not in the business plan."
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The churn on OEM's will always be around 50% honestly. People change cars nearly every 2 years on average, so there'll be nearly identical activations/deactivations which is also effected by take rate. Now if it's just renewals they are talking about, then 42% is not a good number. It means that other technologies are really attracting consumers instead, and taking their toll on SDARS.
Posted by: SatelliteRadioFan ? | December 1, 2006 7:29 PM
But Nascar upgrading to Sirius WILL be all about ch ch ch churn
Posted by: your daddy | December 1, 2006 7:34 PM