Republican presidential hopeful Ron Paul recently made what XM calls "a pretty significant investment" across a myriad of news, talk and sports channels, reports Radio-Info.
In addition, word has it that Ron Paul might be looking to make an ad buy on "The Howard Stern Show" on Sirius.
This comes at a time when most candidates are busy fighting it out at the state level, rather than in the national arena that satellite radio targets. If Ron Paul is indeed investing significant ad dollars into satellite radio, it could be a strong indicator that Sirius and XM will be in for very good year ahead. As the already hot political environment heats up, and the focus turns from local to national, the major party candidates could turn their sights on the highly targeted (and affluent) satellite radio audience.
And best of all, satellite radio isn't bound by the same FCC constraints on political advertising that AM/FM radio have to abide by.
UPDATE: The statement that satellite radio is not subject to the Lowest Unit Rate rule is incorrect. XM and Sirius are subject to the same FCC rules on political advertising, and I have received confirmation that XM is indeed charging the lowest rate.
Ron Paul is a fundraising machine, having had raised $19.5 million in the fourth quarter of last year - a majority of his donations come from individual contributors.