Rumor: XM launching user generated ad campaign?
Saturday, June 16, 2007 at 10:12 PM
Tags: 2, XM
According to a source, XM will be launching a new user generated ad campaign sometime next week.
The campaign encourages fans to create their own ad spots about XM, and will involve some sort of prize for the winner. It's not clear whether this is a video or an audio campaign.
I hope it's a video-based campaign (audio/radio advertising would be sort of... pointless), and I really hope it's in the spirit of the spec ad spots we saw late last month. Listeners, describing why they love satellite radio in a personal one-to-one way - that's what really sells the service I think.
Anyway, details are still shady right now, but this comes from a trusted source. More info to follow as it comes in...
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Comments
Wow, this would be great! Cant wait, and I hope its true
Posted by: Roland | June 16, 2007 10:32 PM
I hope the trusted source isn't Wackbag...
Posted by: Frank Frunkis | June 17, 2007 3:33 AM
Yeah, I really hope they're doing this. I have half an idea already.
Posted by: crankymediaguy ? | June 17, 2007 5:09 AM
Great idea!
And I hope this inspires XM to add a "Testimonials" or "Listen to what our customers have to say" button on their homepage !!
XM's customers know why SAT radio is the very best radio - and we want to tell people about it !
Posted by: Mike | June 17, 2007 8:07 AM
Well, XM certainly needs to ramp up their marketing. Here in Canada, there has been a barrage of Sirius TV ads as of late, but little if anything from XM. (Methinks the Dogstar is spending their recent cash injection like it was discount store kibble).
Posted by: JazzFan | June 17, 2007 11:10 AM
This is going to be like one of those frog races that little kids have.
Posted by: Thrawn ? | June 17, 2007 12:23 PM
Hugh P killed xm long ago. xm now exists only to be bought out by the BIG DOG. xm money has run out by piss poor management long ago.
Sorry xmelots but it's time to face the FACTS
Posted by: itstoolatebaby | June 24, 2007 7:32 PM