Rush Limbaugh aired on XM - Orbitcast

Rush Limbaugh aired on XM

| 14 Comments

Rush LimbaughYesterday, Rush Limbaugh aired as a replacement for Gary Burbank on XM Satellite Radio's WLW (ch 173).

It looks like WLW is simply doing a rotating set of "surprise guest hosts" or something of that sort, and Rush was yesterday's guest host. But that's not the point. The point is that they were able to broadcast Limbaugh's program on XM. Something that I thought was never going to happen.

Let the speculation ensue.

A couple years ago, Limbaugh directly addressed the question of making the jump to satellite radio, succinctly stating that he would "cannibalize" himself if he went to Sirius or XM. With a weekly minimum audience of roughly 14 million listeners, Limbaugh is by far the biggest talk radio host in the country.

WLW is broadcast on XM as part of their contractual obligation to Clear Channel (which, incidentally, I believe is set to expire in June of this year). And Clear Channel owns Premiere Radio Networks, which syndicates The Rush Limbaugh Show on some 600 stations nationwide.

There's some additional discussion at Radio-Info

14 Comments

I consider myself a conservative, but I so dislike this man and what he has evolved into...In the mid 90's Rush was king. Now, he just does a radio show for entertainment and a check. ...BUT he would be great for Satellite radio! They need all the clowns they can get under the big top to help pull subscribers. He would fit in fine...

I consider myself a conservative, but I so dislike this man and what he has evolved into...In the mid 90's Rush was king. Now, he just does a radio show for entertainment and a check. ...BUT he would be great for Satellite radio! They need all the clowns they can get under the big top to help pull subscribers. He would fit in fine...

I consider myself a conservative, but I so dislike this man and what he has evolved into...In the mid 90's Rush was king. Now, he just does a radio show for entertainment and a check. ...BUT he would be great for Satellite radio! They need all the clowns they can get under the big top to help pull subscribers. He would fit in fine...

I guess three times was the charm...OOPS!

I personally hate Rush but I recognize this would be good for satellite radio. I have a feeling if he was promerger and on XM/Sirius it would really blow up the market. If satellite has Stern/O&A/Rush it will be a dominate force with the top 3 talk shows.

I dislike Rush and his pomposity.
However, he does good radio, if you can filter out the content.
As for cannabalizing, well, ya. Try a cross country driving trip some time and count the number of shitbucket 5000 watt stations are carrying his show.

thj

It sure seems like Rush would be the last big "get" for SatRad. I wonder if he'd be interested in showing that his audience would convert at a greater rate than the KOAM. It would certainly be intersting to see if Muscle 13 is right when he says....wait, what is it he always says? Oh yeah, something about content.

I think you right, Ryan, that it will never happen, but it's interesting to speculate

Guess I am the only politcally incorrect person here since I like Rush and pretty much agree with him. But getting him on sat rad exclusively would be near impossible, the price tag would make Stern look like pocket change. Maybe you can broadcst him in conjunction with terrestrial so those on the go that listen to him can pick him up without having to search. But exclusivity is not going to happen

I do not understand how the Dr. Laura show can be on terrestrial & XM. or Sean Hannity is on AM/FM & XM.

But they cannot figure out how to get Rush & Jim Rome on XM?

I have to say i like Rush and but he does annoy me with his i am great.

If he was to go on satellite i am sure he could add at least a million listeners that cannot get him or will not put up with the noise on AM.
A station that i could get him on in ALBANY NY went HD and now they are to noisy to listen to.

Rush would be idiotic to do satellite exclusively. I doubt he would do it just for the money. Besides that there are no other incentives to do an exclusive deal with XM or Sirius. His audience would diminish by too much. He would broadcast to barely a fraction of his audience on satellite. No matter how poplar someone is on terrestrial, it obviously will never be as popular on satellite. I don't see a problem with simply syndicating his program to XM and/or Sirius though. Sirius has phenomenal political talk. Wilkow, Hannity, Levin, and Reagan. XM has three of the four but Andrew Wilkow (Sirius only) is fantastic. If they were ever able to syndicate Rush into that line up it would be unbeatable.

>>> Rush would be idiotic to do satellite exclusively.

This could never happen.

But Limbaugh's position has been that he will not double-cross his terrestrial affiliates by allowing his programming on satellite radio. He certainly could reach an unreached audience on sat radio; but until sat radio grows considerably bigger, it is hard to see him making the move.

I have long wondered why XM couldn't get Limbaugh to do the sports show with Carville (instead of Luke Russert). That would be big, and you would think it wouldn't conflict with his existing contract, but it might still be viewed as stiffing his terrestrial affiliates.

Not sure exactly what kind of conservative you are-maybe from Mars? Or maybe the couple of people posting comments here are just impostors-more drones trying to infiltrate by posting garbage on any type of online outlet they can get.

I have never heard,seen or met any true conservatives that dislike Rush.

Please do us a favor and go serve the kool-aid somewhere else.

Sean Hannity and Mark Levin have their broadcast shows on Sirius Patriot, so why can't Rush get his broadcast show on satellite?

If I were Sirius, I'd try to get all the big talk shows on, like Laura Ingraham, Michael Savage, Neil Boortz, and Rush. But I think that Sirius would have to offer Rush a dedicated channel, like they do with Howard Stern.

And I think it will happen, it's just a question of when.

It would be one way of circumventing any stealth versions of the Fairness Doctrine, too.