Sara Lee Food & Beverage has signed with SIRIUS Satellite Radio to include their The Joy of Eating promotion on the Martha Stewart Living Radio channel. The campaign involves not only on-air promotion, but also a strong interactive presence on the channel's webpage.
During Whatever with Alexis & Jennifer, listeners are encouraged to submit their recipes using Sara Lee along with an interesting story about the dish. The website features recipes, photos and stories submitted by listeners and the lucky winner will receive a trip to New York to watch a live taping of Martha Stewart’s TV show.
The Joy of Eating contest runs through November 10th.
[via MediaWeek]
Nobody doens't like Sara Leeeeeee !
I'd eat a Sara Lee cake before I'd eat..... well, never mind.
Sorry Martha, you're not my type.