That's what Canadian research firm Decima Research says. According to one of their latest studies conducted last month, 6% of Canadians - equalling up to 2 million Canadians - said they would likely subscribe to satellite radio within the next year at the current price point. Another 14% said they might or might not subscribe within the next year.
77% said they are aware of satellite radio, led by men (87%), those 25-34 (86%), and households with $100K annual income or more (87%).
Sirius Canada appears to holds the market share lead over XM Canada with those likely to buy a satellite radio within the next year. 27% of respondants are leaning towards Sirius Canada versus 12% for XM Canada.
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