In Arbitron's Fall 2006 ratings survey, respondents were asked to indicate whether they're listening to satellite radio, Internet radio or AM/FM, for the first time. Arbitron found that the sum of all satellite radio channels listed totaled up to 3.4% of credited quarter hours.

Respondents listed 297 separate satellite radio channels with the highest share of quarter hours for an individual satellite radio channel was 0.2%.

In total, approximately 5.6% of the half-million respondents listed a satellite radio channel in their Arbitron diary. The analysis also showed that satellite listeners are heavy listeners to radio in general (surprise surprise).

Satellite listeners spent an average of 33 hours a week with radio, compared to the typical listener who listened for about 19 hours a week. Also, the findings showed that people who listened to satellite radio spent more time with AM/FM radio (14 hours) than they did with satellite radio (10 hours, 45 minutes) or Internet stations (8 hours, 15 minutes).

[FMQB]