Satellite radio continues to attract celebrities to the service, only in this instance it's on temporary terms. Renowned fashion icon Isaac Mizrahi will host an exclusive five-week series of live call-in shows on Martha Stewart Living Radio, on both Sirius and XM.
The show - Isaac Mizrahi: Tell Me Everything - will kick off this Thursday, April 16th and will air from 7pm - 8pm ET every Thursday through May 14th on Martha Stewart Living Radio (Sirius channel 112 and XM channel 157, as part of "The Best of Sirius" package).
On his new show, Mizrahi will take calls from across the country and welcome designers, stylists, celebrities, and expert guests for style roundtable discussions.
Show topics will include spring fashion, weddings, trends of today's style makers from Hollywood to the White House, how to entertain on a budget, and fun and fabulous tips for spring fashion.
Mizrahi will host the show from Sirius XM Radio's studios in New York City.
As a leader in the design business for almost twenty years, Isaac Mizrahi is the award-winning Creative Director for the Liz Claiborne brand, where he oversees design and marketing for the women's apparel and accessories line. In 2003, he revolutionized the industry with his partnership with Target, launching a collection of chic and stylish clothing and accessories for women.
Mizrahi is also an accomplished author with his most recent book is the critically acclaimed How to Have Style. He's hosted his own series on the Oxygen and Style Networks and is the host of forthcoming Bravo TV series The Fashion Show.
On his new show, Mizrahi will take calls from across the country and welcome designers, stylists, celebrities, and expert guests for style roundtable discussions.
Show topics will include spring fashion, weddings, trends of today's style makers from Hollywood to the White House, how to entertain on a budget, and fun and fabulous tips for spring fashion.
Mizrahi will host the show from Sirius XM Radio's studios in New York City.
As a leader in the design business for almost twenty years, Isaac Mizrahi is the award-winning Creative Director for the Liz Claiborne brand, where he oversees design and marketing for the women's apparel and accessories line. In 2003, he revolutionized the industry with his partnership with Target, launching a collection of chic and stylish clothing and accessories for women.
Mizrahi is also an accomplished author with his most recent book is the critically acclaimed How to Have Style. He's hosted his own series on the Oxygen and Style Networks and is the host of forthcoming Bravo TV series The Fashion Show.
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WGAS!
Nobody Listens to Martha Stewart Radio anyways.
Odd side note... what the heck happened to this site yesterday?
Slacker fuckin rocks man !!!!! Silly SatRader's !!!
Great!!!!! More wasted money. Way to go guys. I bet the stock prices jumped on this news. No wonder SiriusXM is going under.
I think that they should work on the music lineup instead of wasting money on something that not even a quarter of the people listen to cuz listening to a music station is like a cd player all day long
This is actually not a bad way to go. With this guy promoting a book and a TV show, I wouldn't be surprised if he's doing the gig for free, just to get the word out on the SXM platform about those other projects. And, if he isn't, if he's getting a check for this gig, he's still gone in five weeks and only consuming five hours of airtime.
Beats the way the music side does promotional stuff all to heck.
Yet another brilliant move! Because fashion just works so well on the radio. Just like golf, car races and cooking shows.
Zzzzzzzz.
and you wonder why this company is in the toilet
So, they sign this Isaac Mazrahi guy and drop exclusive un-Censored Bubba the Love Sponge????? Who made that call? moran
Crickets chirping...
Nobody cares, what a waste of money.
And people complain about the golf channel.
Mizrahi, Wow! This is amazing!
Who?
Oh Joy, another celebrity who has no idea how to put on a radio show, another brilliant move by the morons running Sirius XM.
Slacker ! It's just the way to go !
Well its gotta be better than O&A!!!
Sirius has always been celebrity driven.
Mel and friends thinks that is why talk radio will draw more listeners and not the music channels.
arghhh
:( I used to come here all the time to see what exciting stuff or INTERESTING stuff was going on in the world of Satellite Radio.... but the posts recently have been so sporadic, and so pointless. Nothing insightful, nothing exciting. The new posts are just big ads for what SiriusXM is trying to sell this week.
Who?
Why?
What??
With all the complaints about the music programming, wouldn't you think they would address that concern and stop tweaking the Martha Stewart channel? I don't care about her, and I really don't care about this light in the loafers fashion "icon"/weirdo. If people would stop listening to celebrities, on top of worshiping them, then perhaps they could get a life...... THEIR OWN !
This country is truely twisted.
Yeah, but the problem is, Sirius XM does not think there's any problem with their music programming. The consultants who have always programmed Sirius and who now also program XM are certain that people like the repetition; they like hearing The Smiths, Depeche Mode and little else on First Wave; they like that Lithium only plays the most overplayed Bush, Pearl Jam, and Alice in Chains cuts; listeners are especially pleased that even Watercolors now is starting to run songs into the ground, and, most of all, they like that it all sounds like AM because they needed to make bandwidth available for the handful of XM people who wanted to pay extra for Howard Stern.
So, whaddya talking about? It's all running according to plans.
I'm right there with you, xcountry - no disagreement; the progamming has deteriorated. I find myself changing the channels much more often than in the past, in search of something that I didn't hear 2 or 3 hours ago. I used to listen to "Chill" - channel 35 on Sirius - but now it seems the playlist is so predictable that it takes all the spontaneity out of listening to it. This is not the same satellite radio that I listened to over 3 years ago when I first subscribed - it's been in steady decline for years, especially since the merger was approved. They basically lied right to our faces, and the arrogance and the lack of remorse is shameful.
There is only one way to describe a management that continually ignores the suggestions, advice, requests and most essential needs of its subscribers; COMPLETE ASSHOLES !
The hope I hold out for satellite radio is that there will be some "new blood" introduced into the management -- people who are more progressive in their thinking and more willing to program satellite radio like the best of the terrestrial stations.
I've been an avid radio listener for my whole life, for whatever that's worth, but what I think Sirius XM is trying to do is re-invent the wheel when, in fact, there are excellent programming models out there just waiting to be grabbed and exposed to the satellite audience. There are fantastic modern rock stations, new and alternative country stations, etc., that I hear online all the time. Sirius XM could contract with these stations to do a commercial-free satellite feed programmed like their terrestrial counterpart, but without the commercials. It would be pretty easy to work out in this era of audio tracking - just play a few more songs per hour to substitute for the missing commercials.
There are a lot of good, progressive-thinking minds out there in this business, but unfortunately the ones at Sirius XM are old-line types who think the way you get listeners is to program down to the lowest-common denominator. This approach is passe, and it's not what people are willing to pay a subscription fee for.
I would like to take it one step further xcountry. Do we really need a specialized channel dedicated to every living soul who ever had more than fifteen minutes of fame?
Ok, I get buried treasure or theme time radio hour, but these are specials that last a couple of hours and that is it for the week. I love Metallica, but an entire channel for them? How about Margaritaville and E Street Radio? The whole idea of satellite was to be over 200 channels of I-Pod shuffle type programming, not this shit they are shoveling now...
Would anyone be surprised if K-Fed gets his own channel soon?
I agree. The single-artist channels are absurd. Margaritaville might be the best of a questionable lot, since the whole "theme," while tied to one artist, is somewhat broader.
In the same way, niche channels are not always a blessing, either, if they do not take into account similarities in styles of music and preferences that tend to run together in the same listeners. Case in point: Lithium. Yes, I like 90s grunge, but I also like the new post-grunge bands. I would say this is probably true of many Lithium listeners. If you make the niches too small, you create a situation where no one channel is completely listenable, and I don't like that.
If I were setting up the programming, I'd look more at listener demographics and less at music niches. For instance, what do 20-something male listeners like, what do women in their 30s like, and so on, creating a group of channels that are broader and more listener-centered. This is most needed on rock/pop channels. I would still offer niche channels for styles of music that don't fit well into definite listener demographics, such as Bluegrass, which attracts listeners from a broad range of ages and both genders.
No Punk channel (real punk channel, not that crap faction), but they can hire someone that work in the VISUAL medium.