Inside Bay Area has a little news bit on the expanding portability of Satellite Radio. They mention the new deal between XM and Audible to create their AudibleReady/XM Device, and mention the upcoming Xact ReGo for Sirius. OK great.

But even more interesting than any of that is this statement from Jim Collins from SIRIUS Satellite Radio talking about satellite radio integration with cell phones, “We are device agnostic. We are looking to operate on cell phones soon.”

Now, we all know that cellphone integration is the next logical step (though cell companies might want to work on nationwide coverage a little better) and both satellite radio company’s know this. I’m most impressed with the “soon” claim though. The question is, how soon? Sirius’ chipset can’t support the size needed for proper integration, that’s something everyone can admit. But Jim Collins would have said “within the next few years” if it was chipset integration he meant. What if something else is in the works?

What if “operate on cell phones soon” has nothing to do with all out integration - but instead delivery though the already integrated cell phone music services?

Food for thought.