Business Week's recent article, Satellite Radio Shoots The Moon, highlights last month's flurry of recent activity involving the two major Satellite Radio providers. With Sirius' much publicized $500mil for Howard Stern, and XM's counterattack of $650mil for Major League Baseball - both companies committed to over $1 Billion in programming in a single month.
Amazing considering neither has yet to pull in a dime in profit:
"As if a reminder was necessary, on Oct. 27 Sirius reported that its third-quarter net loss widened by nearly 60% to $169.4 million."
Since analysts don't expect either XM or Sirius to generate a profit until 2008 at the earliest, it's going to be a long haul of spending and promoting.
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