Scion adds HD Radio to "select" systems - Orbitcast

Scion adds HD Radio to "select" systems

| 21 Comments
2009 Scion xBToyota has gone and partnered with iBiquity, to offer HD Radio in its Scion vehicles.

Details are pretty scant at this time, all we know is that HD Radio will be offered in "select audio systems" in the "near future." Which means that it's not standard equipment and it won't be available in every system across Scion's three model lines.

Here's the standard corporate blah-blah from Toyota (iBiquity's isn't even worth quoting):

"Since Scion customers are in tune with audio technology, it makes sense that we enhance our already outstanding audio offerings for them," said Jason Adang, Accessory Audio and Electronics Planning Manager, Toyota Motor Sales, U.S.A., Inc. "Digital HD Radio technology is ideal for our youthful, tech-savvy customers who will enjoy the wide range of content available on HD Radio channels."

He's right, Scion users are indeed in tune with audio technology, they're also notoriously young. Which isn't an insignificant development, as terrestrial radio is trying desperately to re-engage that youth audience.

The real question is whether this opens the door for HD Radio inclusion in more Toyota vehicles.

21 Comments

Well, they already offer XM and Sirius options as well as iPod and Auxiliary connectivity ports. Why not HD radio? More choice for the consumer. They'll have the whole spectrum covered. It's not a bad thing.

This might just be "old" news (from Radio-Info):

"According to what I just read, the HD option won't be available on all Scion audio systems. I'm wondering if it's just a dealer-installed Visteon Jump. If so, this is old news; see these articles first posted in October 06":

http://gizmodo.com/gadgets/gadgets/tricked-out-scion-features-first-portable-hd-radio-211284.php

http://www.gizmag.com/go/6415/

YES! HD Radio is the future since Sirius/xm is making itself the past with this "merge" MONOPOLY.

wide range of content????....on hd radio??????

the desperation continues...........

desperation? you must be mixed up it's satrad which is in desperation mode claiming that without a "merge" MONOPOLY they are through. In reality satrad is through already, not from competition, but from poor management and a impossible business plan.

Smart move for Scion putting HD Radio in its vehicles, at least HD Radio will be available and isn't a product of a anti-consumer "merge" MONOPOLY

Right. Another Potemkin news item about that Potemkin Radio Village called HD.

Paul Vincent Zecchino
Manasota Key, Florid
17 April, 2008

If anyone is actually stupid enough to order an iBlock radio in one of those beautiful automobiles that look like boxes on wheels I wonder how long it will take them to figure out it doesn't work and bring them back as defective under warantee? I wonder how much it will cost Toyota to replace them with analog radios or Satrads that do work?

If anyone is actually stupid enough to order an iBlock radio in one of those beautiful automobiles that look like boxes on wheels I wonder how long it will take them to figure out it doesn't work and bring them back as defective under warantee? I wonder how much it will cost Toyota to replace them with analog radios or Satrads that do work?

If anyone is actually stupid enough to order an iBlock radio in one of those beautiful automobiles that look like boxes on wheels I wonder how long it will take them to figure out it doesn't work and bring them back as defective under warantee? I wonder how much it will cost Toyota to replace them with analog radios or Satrads that do work?

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Satrad's work? Hmm is that why they have never made a profit? HD Radio, terrestrial based radio is the future. Satrad is "merge" MONOPOLYING itself to a quick demise.

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