Signal vs. Noise: News Bits for 10-09-2006

Monday, October 9, 2006 at 4:52 PM
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Remember when Orbitcast featured a "Daily Links" segment? Well, as you can probably tell, that "daily" thing sort of lost momentum. Instead, it's being replaced by something I lovingly call "Signal vs. Noise" - essentially the same thing of interesting news bits and links - just without that "daily" dark cloud looming over me.

So let's begin:

  • Google CEO Eric Schmidt says that over 1,000 people will ultimately work on their contextual radio advertising efforts. The idea: Let a marketer allocate an ad budget across multiple platforms, either in an automated manner or by targeting times and regions. [Forbes]
  • Bank of America Analyst Jonathan Jacoby is reporting that HD Radio is suffering from first-generation equipment/software failures. I say we demand a recall.
  • Motorola iRadio debuts Public Radio content. NPR, American Public Media and Public Radio International (PRI) are all providing content on Motorola's iRadio service now. [I4U]
  • Gizmodo gives us an update on the Crosley Explorer 1 first seen in January. Updates include the use of the XM Mini-tuner and a price drop from the initial $399 pricetag to a mere $249. Bargin. [Gizmodo] (Thanks WirelessDJ!)

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Comments

You know, it's really nice that these sat radio companies are so concerned about advertisers. Great. Glad to hear it. But what about customer service? My Sirius Sportster died on Friday and I have not been able to get a single call through to Sirius customer service. I've been trying since Friday -- for four days! -- with both email and phone calls. My emails are being ignored, even though the site says that they'll respond within 24 hours. I guess they're just kidding about that. My phone calls are answered by robots who tell me that they are having "heavy call volume" and I, an honored and valued customer who paid for a year's service upfront, am supposed to just wait. Well, I have waited. I've called at every hour of the day, 8 a.m. to 10 p.m., and guess what? THEY'RE TOO BUSY TO TALK TO ME. Funny, you can get through to tech support just fine, but you can't get to customer service ... the only people who can cancel your service and refund your money! Funny, huh? Maybe they've shipped so many crappy recievers that they can't keep up with the demands for replacements. Or ... maybe, just maybe, they're pulling AOL's old trick of making it nearly impossible to cancel your service. You know, keep those precious 5.1 million subscribers even if it means pissing half of them off because they can't get through to cancel. Well, Sirius has just lost one more customer ... me. As soon as I can get through, I'm done with them. I'll jump to XM and just hope that I can get a phone call returned when my crappy receiver dies.

You know, of course, that there already is a blog called "Signal vs. Noise." http://www.37signals.com/svn/

Maybe they just don't want to deal with some guy who calls himself "The Boz"...

Dale Cruse: But but, I like "Signal vs. Noise" - has so many meanings at oh so many different levels.

Maybe I'll just go with a generic name instead. :(

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