Sinus Buster Ad Censored, Thanks to the NAB
Monday, October 9, 2006 at 12:22 PM
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Remember the Sinus Buster commercial from last week that used such dirty, filthy and obscene language that it got the NAB in a tizzy? Well, it looks like the NAB got its way.
Sirius started bleeping the commercials shortly after the NAB whined about the commercial, stating that it's a supporting reason to get both Sirius and XM to do a complete recall of all their receivers. As a result of the mounting pressure, SiCap Industries (the makers of Sinus Buster) have decided to pull the commercial.
According to the press release, Sirius sales staff stated that "the situation is far more complicated than it seems."
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Comments
What fucking business does the NAB have over what goes on satellite?!?!?! This is BULLSHIT!!!
Posted by: Frank Z ? | October 9, 2006 12:56 PM
My question is why would they (Sirius) buckle under?
The NAB is really reaching on this one. They obviously don't like the idea of SatRad taking listeners away but to complain about an allegedly indecent commercial is just laughable.
Posted by: theicepik ? | October 9, 2006 3:08 PM
The NAB is complaining because this 'obscenity' is being broadcasted using FM Modulators into the public airwaves.
Of course, one could argue the same about an Eminem track radiating from an iPod through a FM modulator.
Ultimately, it appears SiCap decided to modify the ad on their own accord.
--D
Posted by: Droo ? | October 9, 2006 3:16 PM
I listen to Stern every morning and I don't recall ever hearing any "dirty" commercials for Sinus Buster. What did this spot (supposedly) say?
Posted by: crankymediaguy ? | October 10, 2006 7:12 AM