SIRIUS Satellite Radio has hired two regional advertising directors and one New York account manager to expand its advertising sales efforts on its non-music channels.
Mark Kallen joins as Western Regional Sales Director, Stephen Scheu joins as Midwest Regional Sales Director, and Kevin Zoback joins as New York Account Manager.
Kallen, Scheu and Zoback will work to increase SIRIUS' advertising revenue on its 55+ Talk, Traffic, News, Sports and Entertainment channels (no worries, the music channels will remain commercial-free).
Kallen was the VP of Sales for Infinity Radio Sales and brings with him 20 years of experience. Stephen Scheu, has more than 25 years of experience in advertising sales, was most recently National Sales Manager for Infinity's WCKG-FM/Chicago. And Kevin Zoback comes to SIRIUS with 15 years of experience in broadcast ad sales. Previously, Zoback developed customized sales and marketing strategies for national advertisers, agencies and clients at Disney/ABC Inc.
Steve Scheu is an asshole!!!!