As of May 1st, Sirius and PodShow will reportedly be parting ways. A relationship that was started two-years ago with much fanfair, is now over... and I'm not so sure that many Sirius listeners will care.

It was a neat idea at the time - to take a social media like podcasting and stream it over satellite radio. But I have to agree with Podcast NYC in that there probably is no winner or loser in this case. It was low-cost programming for Sirius, and great PR for PodShow, but it likely didn't bring in mass subscribers for Sirius. Aside from new subs, I'm also not convinced that the show garnered many listeners aside from those who are already into podcasting (and who already have favorite podcasts they follow). Four-hours is a lot of time to dedicate to a channel with redundant content.

Frank Truth posted an email from Richard Brewer-Hay of PodShow, stating that the deal "has become less productive for both parties." Which I think puts it nicely - the value just wasn't there for both parties. That's it.

It's hardly the case of satellite radio becoming even less important... which I think is a hilarious take on the issue. I'm a huge fan of both the podcasting medium and the satellite radio medium, but the notion that this will cause satellite radio's "numbers further flushing down the toilet" due the dropping of podcasting content is a slight delusion of grandeur.

If you're going to look at the marriage of social media and new media, I think shows like Blog Radio are far more popular. But that's just me... will any of you be missing the podcasts on Sirius?

[via paidContent]