Sirius and XM on the FCC's HD Radio decision
Tags: 2, XM
Both Sirius and XM Satellite Radio have issued the following statement on the FCC giving their blessing to HD Radio, and essentially adopting new rules for digital audio broadcasting:
"The FCC decision underlines that HD radio on the AM/FM bands provide a real alternative to satellite, and that the current audio entertainment market is broad, robust and competitive. The decision will raise competition to a new level by stimulating the growth in HD radio stations (now 1200), enhancing its offerings to consumers and establishing a process for free radio to offer a paid subscription service for the first time."
It's good to see XM-Sirius working the public relations front with this. It's a weird spot that both PR depts are put in, now that they're charged with the responsibility to actually bring attention to the competition (a faux pas in the PR/Marketing world).