Satellite Standard Group points out to us that SIRIUS Satellite Radio is now showing up in Home Depot stores, just in time for Father's Day. Very interesting point of purchase.

At first glimpse you would think that Home Depot is a perfect outlet to appeal to the male demographic. That is until I learned that while 50% of Home Depot sales are made by women, an even higher percentage of sales are being influenced by women.

So while the timing will have some perks, there's definitely some very well thought out long term benefits to this partnership. The fact that the Home Depot sponsored Tony Stewart just signed on board can't be much of a coincidence either.

[Satellite Standard Group]
Thanks Todd!