Sirius just announced that Toyota is now offering Sirius Satellite Radio as a post-production or dealer-installed option in select Toyota and Scion vehicles dealerships beginning this month.
They’ll be available in the:
Toyota Camry
Toyota (2005 and 2006) Solara and Solara Convertible
Scion xA
Scion xB
Scion tC
This is good news for Sirius because the Camry is a big seller, and Scions are big in the target audience. Sirius needs to land more Factory-installed deals than post-production in my opinion. Still, it’s better than nothing.
— UPDATE: Apparently the wording on the Press Release is more than a bit misleading. Sirius does not have a deal directly with Toyota (at least one hasn’t been announced). In fact the Dealer-Installed Option is apparently available through the Penske Automotive Group - one of Toyota America’s distributors. A major distributor infact, but nonetheless, the wording on the press release makes it sound like something bigger. Sure, technically it’s correct, “SIRIUS as a post-production or dealer-installed option on select Toyota and Scion vehicle lines” - but leads the reader to a false conclusion in my opinion.
I should have remembered this, having posted about it - but I forgot. I know, my mistake. I took the press release at face value, and delivered it as such. My bad.
Still, it really pisses me off that press releases are put out like this, and in my attempt to turn around news as quickly as possible to everyone, I end up looking like an ass. I’m pretty infuriated right now. The point of Orbitcast is to give an unbiased source of news, but when I write up a post based on what I assume to be fact and it’s not - I look like a schmuck. Note to Sirius PR Dept: funky worded releases that leads the reader to a false conclusion will only cause a backlash amoungst those who support you the most. It’s NOT good PR.
/rant
Leave a comment