Sirius Canada and Pana-Pacific extend partnership

Sirius Canada and Pana-Pacific have extended their relationship to distribute Sirius products exclusively to truck dealerships and outlets throughout Canada. Pana-Pacific and Sirius Canada had a previous distribution agreement, but now it looks to have gone exclusive.

Pana-Pacific, a division of the The Brix Group, lays claim to being North America's largest supplier of audio and electronics equipment to the trucking industry

Another interesting claim, which comes from Pana-Pacific's President John Trenberth, is that Sirius holds over a 90% marketshare among truckers in Canada:

"With more than 90 per cent market share to-date, Sirius has been the number one choice for satellite radio among truckers in Canada," said Trenberth in a statement. "Feedback from our retail partners has been that Canadian drivers prefer Sirius on account of its superior signal coverage and programming lineup."

Statements like that must really torque XM Canada's jaw. Remember, they're not so friendly with each other up north.

Thanks Tim!