SIRIUS Canada Marks First Year of Business with More than 200,000 Paying Subscribers

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    -   SIRIUS leads industry with more than 70 per cent of retail market
        share
    -   SIRIUS to be available in more than 150 Canadian vehicle models by
        the end of 2007
    -   Stiletto 100, new plug and play radios available at retailers
        nationwide
    -   NASCAR to be added to programming line-up in January 2007
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    TORONTO, Nov. 22 /CNW/ - SIRIUS Canada Inc., Canada's premiere satellite
radio provider with 110 full-time channels, announced today that it has
surpassed 200,000 paying subscribers nationwide during its first year of
operation. This announcement builds on the company's previous milestone
released on May 10, 2006 which confirmed it had surpassed 100,000 paying
subscribers in less than 6-months of operations.
    Since its launch on December 1, 2005, SIRIUS Canada has maintained its
position as Canada's most popular satellite radio provider with the most
extensive programming and advanced satellite radio products in the country.
According to the NPD Group, SIRIUS leads the industry in Canada with more than
70 per cent of units sold at retail, year-to-date, within NPD's measured
channels(*).
    "SIRIUS Canada's first year anniversary, and the significant success we
have experienced during this time, is a celebration to be shared with our
200,000 subscribers and our retail and automotive partners," said Mark
Redmond, President and CEO, SIRIUS Canada Inc. "We are proud to be the number
one choice for satellite radio in Canada. It has been an incredible first
year, and we look forward to continuing a tradition of delivering the very
best satellite radio products and programming available in Canada."
    "SIRIUS Canada's incredible progress in less than 12-months of operating
is testament to the quality of SIRIUS' programming, and reinforces the
country's interest and excitement in satellite radio as an entertainment
medium," said Mel Karmazin, CEO of SIRIUS Satellite Radio. "As we grow our
business and extend programming options across North America, we are confident
SIRIUS Canada will continue to connect with Canadians as the country's
preferred satellite radio service, and build off the tremendous success it has
achieved during its first year."

    The Best Programming on Satellite Radio
    With 110 full-time channels, SIRIUS Canada offers the most Canadian
programming available on satellite radio with a total of 11 exclusive English
and French channels featuring news, talk, sports and commercial-free music
programming. SIRIUS' Canadian channels are provided by some of the country's
most respected and recognizable broadcasters including Standard Radio,
CBC-Radio Canada, Astral Media Radio, The Weather Network and Score Media.
    Starting in 2007, SIRIUS will become the Official Satellite Radio Partner
of NASCAR and will carry every NASCAR NEXTEL Cup Series, NASCAR Busch Series
and NASCAR Craftsman Truck Series race, allowing fans to hear the live race
call plus driver-to-crew communications. In January, SIRIUS will launch SIRIUS
NASCAR Radio/Channel 128, an exclusive channel airing 24 hours a day,
seven days a week that will be devoted entirely to NASCAR and offer fans the
most in-depth analysis of the sport with breaking news, talk shows and expert
analysis.

    Best-Selling Products and Superior Retail Execution
    SIRIUS Satellite Radio products and accessories are available at more
than 4,000 retail locations throughout Canada. With a full range of new SIRIUS
radios and accessories at-retail, SIRIUS is the must-have gift for this year's
holiday season. New products include:

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    -   Stiletto 100 - SIRIUS Satellite Radio's first live portable satellite
        radio with WiFi capability. With over 100 hours of storage, the
        Stiletto gives SIRIUS subscribers the flexibility to listen to live
        satellite radio programming anywhere.

    -   New Plug & Play Radios - Introducing the new SIRIUS plug and play
        lineup including the Sportster 3, Sportster 4, Starmate 3 and Stratus
        radios all featuring universal docking capability for easy attachment
        to home kit and boombox accessories.
    >>

    SIRIUS Canada's complete product line up is available online:
www.siriuscanada.ca/Products-e.htm

    Partnerships with Canada's Premier Automotive Partners
    In its first 12 months of operations, SIRIUS Canada has established
strategic partnerships with many of Canada's leading automotive brands
including Ford, Lincoln, Mercury, Land Rover, Volvo, Jaguar, Aston Martin,
BMW, MINI, Chrysler, Dodge, Jeep and Subaru. SIRIUS anticipates that by the
end 2007 there will be more than 150 vehicle models available with SIRIUS
installed at the factory or dealer level. Current SIRIUS Canada automotive
partners include:

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    -   Ford of Canada: An exclusive factory-installation agreement for
        SIRIUS to be included in virtually all Ford vehicles sold in Canada
        by 2008. This umbrella agreement includes Ford, Lincoln, Mercury,
        Land Rover, Jaguar, Volvo and Aston Martin vehicle brands.

    -   BMW Canada: An exclusive agreement that will make SIRIUS a factory
        and dealer option for all BMW vehicles sold in Canada. By 2007, all
        BMW models sold in Canada will be SIRIUS Satellite-ready.

    -   DaimlerChrysler Canada: An exclusive factory option on most 2007
        Chrysler, Dodge and Jeep brand vehicles.

    -   Subaru Canada: SIRIUS is currently offered in two Subaru models as a
        factory-approved option, in 2007 Forester and Impreza models.

    -   Hertz Canada: SIRIUS Canada was the first satellite radio provider in
        Canada to form a partnership with a leading rental vehicle company.
        SIRIUS Satellite Radio is currently available in Hertz vehicles at
        Vancouver, Toronto and Montreal airport locations.

    -   Canadian Automobile Association: SIRIUS Canada is the official
        satellite radio partner of the Canadian Automobile Association and
        its 4.9 million members country-wide.
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    About SIRIUS Canada
    From broadcast studios in Vancouver, Toronto, Montreal and New York,
SIRIUS Canada delivers 110 premium channels of the best commercial-free music
plus leading sports, news, talk and entertainment programming. With a total of
65 commercial-free music channels - the most in Canada - SIRIUS is the
original and only home of 100% commercial-free music. SIRIUS offers the
broadest range of Canadian content on satellite radio with 11 English and
French channels. SIRIUS Canada is the Official Satellite Radio Partner of the
CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL,
NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S.
College Football, English Premier League Soccer and coming in 2007 - NASCAR.
    In Canada, SIRIUS' automotive partners include Aston Martin, BMW,
Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Subaru and Volvo.
    Please visit: www.siriuscanada.ca

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    (*) NPD-measured channels do not include certain retail channels like
        Club Stores or OEM or Aftermarket Installers; for more information
        see www.npd.com.
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