Sirius just announced the formation of an exclusive creative, marketing and promotional alliance with Interscope Geffen A&M Records.
Interestingly enough, the forming of this partnership opens up opportunitities for the Chairman of Interscope, Jimmy Iovine. Iovine was instrumental in the formation of Shade 45, Sirius' exclusive hip-hop channel co-executive produced by Eminem, Paul Rosenberg, Shady Records and Interscope Records.
In addition to serving as an executive producer of Shade 45, Iovine will act as creative advisor and consultant to Sirius on new programming opportunities. Interscope Geffen A&M will also offer Sirus marketing and promotional opportunities with their artists.
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