Every year, Edison Media Research features their selections for the "most intriguing stations" for the year. This year, Sirius Satellite Radio's pop-hits channel Sirius Hits 1 (ch 1) was selected as part of the proud few.
Interestingly enough, Edison's Sean Ross felt that both satcaster's Top 40 offerings weren't all that interesting in the infancy of satellite radio. "In the last 18 months, however, both satellite Top 40s have become more adventurous," he wrote in his article.
Acknowledging Sirius' departure from traditional Top 40 templates and use of cross-media platforms "from MySpace (early support of Hellogoodbye) to Country to TV (re-adding 'The Grease Megamix' to tie in with 'You're The One That I Want')," he also selected Sirius Hits 1 because of it's widely visible platform.
[Edison Media Research]
Thanks Matt!
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