SIRIUS will be launching a new exclusive comedy channel, called Blue Collar Comedy, featuring Blue Collar Comedy comedians Jeff Foxworthy, Larry the Cable Guy, and Bill Engvall, as well as many others.

The new Blue Collar Comedy channel, jointly produced and programmed by Parallel Entertainment and SIRIUS, will begin airing in mid-to-late March on SIRIUS channel 103. In addition, a block of Blue Collar Comedy for SIRIUS' Truckers, channel 147, will be put together as a treat for you guys chasing lot lizards.

As part of the relationship, Blue Collar Comedy on SIRIUS will be heavily promoted on the front of CDs and DVDs, at Blue Collar comedian performances, as well as on the home pages of comedians' web sites and through mailings to their fans.