SIRIUS Satellite Radio today announced that it has surpassed its year-end target of one million subscribers.
Driven by robust holiday sales and helped by aggressive marketing, advertising, and an increase in consumer awareness, SIRIUS continues to see positive momentum across all channels. The company indicated that sales of its popular portable "Plug & Play" products, especially the SIRIUS Sportster, were contributing to the strong numbers, and that consumers continue to be attracted to the company's diverse product offering and programming.
Leave a comment