SIRIUS Satellite Radio has signed a multiyear agreement to sponsor all 12 of the FLW Outdoors tournament trails, including the new Wal-Mart FLW Series and Wal-Mart FLW Kingfish Series.
SIRIUS will also field a team of professional anglers who will compete on the Wal-Mart FLW Tour, the Wal-Mart FLW Kingfish Tour and the Wal- Mart FLW Redfish Series in sponsor-customized boats.
Jim Meyer, president of operations and sales for SIRIUS Satellite Radio, said: "Our sponsorship allows us to tap into the boating segment of satellite radio users, which has tremendous potential. Satellite radio goes everywhere you go; it gives you the freedom to listen to whatever you want. I believe anglers will find it to be useful as well as enjoyable."
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