SIRIUS Satellite Radio is launching a new 24/7 Playboy radio channel in early 2006 called (wait for it) Playboy Radio. SIRIUS' Playboy Radio will feature new original programming, like a new morning show that will include segments with the only man who work attire consists of pajamas and a bathrobe: Playboy founder Hugh Hefner.

The new Playboy Radio on SIRIUS Satellite Radio will also have live call-in shows and broadcasts from the Playboy Mansion and will produce more than four times the content of the previous radio ventures (which includes a partnership with XM Satellite Radio), to keep listeners entertained morning, noon and night.

Subscribers who want to hear Playboy Radio will have to "opt-in" for the channel, either via the phone or Internet, and will be available at no extra cost.

[Press Release]