Sirius Starmate Replay the Best Selling PnP
The SIRIUS Starmate Replay was the top selling plug-and-play satellite radio receiver from June 2005 to May 2006, according to The NPD Group. Pretty interesting considering that it was just introduced in September of 2005.
The Starmate Replay beat out the XM Roady2 by 1 percentage point.
Below is the NPD Group's top 10 plug-and-play satellite radio receivers in order of unit volume share at retail (June 05 - May 06):
- Sirius Starmate Replay
- XM Delphi Roady2
- Sirius Sportster Replay
- XM Delphi SkyFi2
- Sirius XACT Communication (sic. I assume the Visor?)
- Sirius Starmate
- XM Delphi Roady XT
- Sirius Sportster
- SV1 Sirius One
- XMC10 XM Receiver


Comments
Enjoyed reading this but would love to see other breakdowns, like best selling portable players.
Posted by: prozacprozac | July 28, 2006 5:51 PM
not that it matters but its worth noting....
*excludes Wal-Mart sales
Posted by: ahigee ? | July 28, 2006 8:04 PM
Ryan, this is data tracked from June 05 - June 06. as you stated, the StarMate Replay was released in September 05. Even though it was out 3 months less than all of the other radios, it was still #1! even after the roady2 was dropped to $19.99 for the holidays. this is not good for XM!
It shows that hardware price point is not the deciding factor in which service you choose, its the content! Sirius has 4 out of the top 6.
Posted by: Philmore | July 28, 2006 9:26 PM
The top four are NOT being sold at Walmart. They sell the Xact Communication Visor, the Xact Replay, the RoadyXT, the XM Sportscaster, the Pioneer Inno, and the MyFi (which is currently on clearance.)
So, if we included Walmart's sales, the Visor (which is NPD's #5) would probably be the overall top seller. Maybe... and I do mean maybe. I took one look at Walmart's selection and then drove to Radio Shack to pick up a Starmate Replay.
Posted by: Mark | July 28, 2006 10:44 PM
like wal-mart would have made a difference
Posted by: sternfan73 ? | July 28, 2006 11:05 PM
More ads then I can remember show a cheaper Sirius unit then what they show for XM in the ad.
Philmore works at Sirius so no wonder he would say such a thing.
Posted by: ahigee ? | July 29, 2006 5:55 AM
ahigee said...
"Philmore works at Sirius so no wonder he would say such a thing."
wow, you figured me out! ok guys, my real name is Mel Karmazin. ive been hiding under the alias "Philmore" so i would not be found out. it appears ahigee is more clever than i thought.
anyway, now that every knows who i am, ill let you guys know that the SL10 and SL100tk1 will be the most advanced DSR on the market, and XM will not have a piece of equipment to compete with it until sometime next year. in fact, these new radios will blow away all MP3 players out today including the beloved IPOD!
rest assured, the SL100tk1 will have a built in antenna for "live on the go" functions. it will also do your taxes for you. yes, its that good!
P.S. IM Awesome! thank you hugh for my making my job so easy. if sadam ruled iraq like you run XM, we could have won the war already using only super soakers and water balloons.
Posted by: Philmore | July 29, 2006 8:07 AM
>>my real name is mel>>
mel nice to talk to you.
one question
why did you hire richard simmons?
Posted by: sternfan73 ? | July 29, 2006 10:39 AM
I work for NPD, and actually am one of the analyst who help work on this data. I can account for its validity. We go not get WalMart data (long story why apperently), but Sirius did no doubt sell more in that time Period (Tell'em Fred)... Anyway, IMO, OnA rock All The Way...Go XM
Posted by: Ryan | July 29, 2006 10:53 PM
Eh, PNP's? Ive owned two sat radios. A Myfi and an Inno.
Posted by: tussel ? | July 30, 2006 3:59 PM
is "sternfan" serious? Wal Mart is only by far the largest retailer in the country and is second to only Best Buy in electronics. Of course they make a difference. That would be like compiling 'America's Best Selling Burger' but then leaving McDonald's out of the sampling.
Posted by: Mike | July 31, 2006 1:35 AM
oh wal-mart is huge big company but when i think satellite radio think
online
best buy
circuit city
radio shack
sears
car dealerships
car stero places
that kind of thing
theres nothing wrong with wal-mart
Posted by: sternfan73 ? | July 31, 2006 1:35 PM