
Since OEM sales account for a majority of satellite radio subscribers, it's a no-brainer that Sirius CEO Mel Karmazin said that the company would be actively targeting used-car sales in the months ahead.
"We are also very focused on the used car channel which accounts for over 40 million vehicles sales per year," said Karmazin during yesterday's earnings call.
"In 2008 we will target to launch a certified pre-owned program with each of our OEM partners. In fact, we launched Ford this month. Over the next three to five years this segment represents a very significant opportunity to offer factory-installed Sirius Radio to 2nd and 3rd owners at very attractive economics."
XM announced a certified pre-owned program for Acura in late 2006, and one with Honda in early 2007. At the time, XM expected that the combination of both used-car programs would grow to more than 55,000 XM-installed vehicles in 2008.
[via RadioInk]
Photo courtesy of Jalopnik

they are gonna put radios in cars at junk yards and count those as subs.. smart business, Mel.. way to go dude!!
Now Thats the Funniest thing I have ever seen about how siri counts parking lot subs.
I spit beer out my nose.
I could not resist a copy and paste job from the siri message board.
I hope the author doesn't mind.
Re: SIRI TARGETING USED CAR MARKET 11 minutes ago
Sometimes she runs,
sometimes she don't.
More than once she's
left me on the side of the road.
The older she gets,
the slower we go.
But there ain't nothin'
wrong with the radio.
She needs a carborator,
a set of plug wires.
She's riden' me around
on four bald tires.
The wipers don't work
and the horn don't blow.
But there ain't nothin'
wrong with the radio.
I've got sixteen speakers
crossing my back dash.
Little bobbing dog
watching every body pass.
Dual antennas whippin' in the wind.
Now, there ain't a country
station that I can't tune in.
She ain't a cadillac,
and she ain't a Rolls
But there ain't nothin
wrong with the radio.
(FIDDLE
SOLO) (8
BARS)
I got stopped by a cop,
late last night.
Outa state tags,
and no tails lights.
He said I oughta run you in,
but I'm letting you go.
Because there ain't nothin'
wrong with your radio.
I got the best lookin girl,
in my home town.
I asked her last night
when I took her out.
Honey tell me what it is
that make me love you so.
She said there ain't nothin'
wrong with your radio.
I've got sixteen speakers
crossing my back dash.
Little bobbing dog watchin'
everybody pass.
Dual antennas
whipin' in the wind.
Oh, there ain't a country
station that I can't tune in.
She ain't a cadillac,
and she ain't a Rolls.
But there ain't nothin'
wrong with the radio.
She ain't a cadillac,
and she ain't a Rolls.
But there ain't nothin'
wrong with the radio.
Good to see the xmelots are taking their forewarned beating so well. You all now know the power of Mel. xm is a puss filled pimple waiting to be pierced one final time.
Such a fucking great idea.. yet it has not been proposed in the last 9 years?
POS stocks and concepts.
Panero flew XM into the warm soft earth.
I hope the author doesn't mind
Better ask Joe Diffie
I wonder why Ryan depicts Sirius' plan for the used car market with a junkyard vehicle and XM's plan is portrayed with a picture of a NEW vehicle? This reminds me of getting my news from the Clinton News Network.
@Ronnie: Simple... I thought the junkyard vehicle photo was kinda funny. Sorry, I wish I had more to fuel your conspiracy theory, but there's just nothing there.
"I wish I had more to fuel your conspiracy theory"
Sounds just like a left wing bleeding heart liberal. Why do they always talk about conspiracies? Never mind, The Spin Factor is coming on in a few hours, I have to get ready for Bill.