SIRIUS Satellite Radio signed a deal to air the men's NCAA basketball tournament through 2007, the latest move made in an attempt to draw customers through sports programming.
Sirius will broadcast every game of the tournament for the next three years, the network said Monday.
With XM inking the 11-year deal with MLB, Sirius with the NFL, and now Sirius again with the NCAA - sports is heating up on satellite radio.
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