Simmons Spring 2004 Unified Hispanic and National Consumer Survey reveals over 3 million adults 18+ already subscribe to satellite radio and over 5.5 million plan to subscribe in the next 12 months.

The study also examines the demographics of consumers who plan to subscribe to satellite radio in the year and finds that men are 9% more likely than the average consumer to plan to subscribe; potential subscribers are 30% more likely to be age 25-34; they are 38% more likely to be single and the mean household income of adults planning to subscribe to satellite radio is $74,066 (7% above the national average).

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