In conjuntion with NASCAR making the move over to Sirius in January, Sirius will debut a new daily NASCAR talk show on Sirius' NASCAR Radio (ch 128).
Airing every weekday from 11am-3pm ET, "The Driver's Seat" is hosted by veteran broadcaster John Kernan alongside a slew of current and former NASCAR drivers serving as co-hosts.
Featured NASCAR co-hosts include: Buddy Baker, Johnny Benson, Randy LaJoie, Ron Hornaday, Ricky Craven, Phil Parsons and interestingly enough - John Andretti. John Andretti is Michael Andretti's cousin, co-owner of Andretti Green Racing, which has signed with XM.
The Driver's Seat, produced in conjunction with Performance Racing Network (PRN).
XM loses NASCAR........ if they ever lose GM, its GAME OVER.
It bums me out that XM is losing NASCR. The good news is that every race is on TV so I can see it.
Unlike NASCAR, hard to catch the MLB games I want so glad XM has that.
Most motor heads watch the last 10 laps and wrench on their cars in the mean time. THEY WILL LOVE what sirius has done with Nascar.
There was a member at Xm that sat on the board of directors, he estimated Nascar subs at 1 million. Even if only 500k migrate to sirius, that is a 1 million sub swing. Thanks Mel.
Lose GM ?
From your mouth to God's ears.
XM's contract is up for review fall of 2007. If XM doesn't maintain a predetermined market percentage GM is free to install competitive systems. DOH !
Sirius is down at this time but does anyone think that XM can hold all their OEM partners forever in place with the demand and programming that Sirius has ?
Clayton and Alan have always said that they would dominate the market, by dominating content. The strategy has worked pretty well in 2006 I'd say.
Why would we think 2007-2008 will be different ?
People will go from wanting " Satellite Radio " to wanting the best and most in-depth Satellite Radio just as people once wanted FM and now only want multi channel Surround Sound.
Seeking quality is a natural progression albeit sometimes slow.
Content still matters.
You're right, content is king. XM has it. Sirius has Howard.
i wonder what people think of the two sat. companies that don't have a clue about who sirius or xm is. when i got mine, i had no idea stern was coming to sirius, nor did i really care if he did or not. i heard some shows but i wasn't a big fan. what got me was reception. i used to be a fedex driver in the mountains of nc, and other drivers with xm said they could barely get any reception in the mountains. so i tried sirius and i had clear reception 98% of the time. i guess i'm trying to point out that content may be very very close except for, like smart ass said, siruis has stern.