Sirius Satellite Radio and Cosmopolitan will launch a full time women's channel early next year entitled "Cosmopolitan Radio."
The talk shows on ?Cosmopolitan Radio? will feature a diverse array of topics of interest to women: love, relationships, beauty, style, health, entertainment and fashion. All things to cater to the Cosmopolitan reader ? ?fun, fearless, females? - usually of the younger demographic.
In addition to talk shows, the channel will feature music programming that will appeal to the tastes of Cosmo?s audience. The music will be specifically programmed to mirror the activities in a day including songs for: waking up, exercising, going to the beach, a cocktail party or a romantic evening at home.
Sirius definitely seems to be working to capture the female audience here, with Martha appealing to a more 'mature' audience, this Cosmo channel is geared towards the younger demo. Interesting.
Sirius to launch "Cosmopolitan Radio" Women's Channel
Sirius Satellite Radio and Cosmopolitan will launch a full time women's channel early next year entitled "Cosmopolitan Radio."
The talk shows on ?Cosmopolitan Radio? will feature a diverse array of topics of interest to women: love, relationships, beauty, style, health, entertainment and fashion. All things to cater to the Cosmopolitan reader ? ?fun, fearless, females? - usually of the younger demographic.
In addition to talk shows, the channel will feature music programming that will appeal to the tastes of Cosmo?s audience. The music will be specifically programmed to mirror the activities in a day including songs for: waking up, exercising, going to the beach, a cocktail party or a romantic evening at home.
Sirius definitely seems to be working to capture the female audience here, with Martha appealing to a more 'mature' audience, this Cosmo channel is geared towards the younger demo. Interesting.
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