The largest and oldest Latino organization in the U.S., the League of United Latin American Citizens (LULAC), has publicly affirmed their support for the merger of Sirius and XM.

"This is obviously important to LULAC, and this is likely to provide both Hispanic programmers and consumers with opportunities and choices," said Rosa Rosales, LULAC National President. "More programming means that the ever diverse American consuming public can look to Satellite radio for news and entertainment."

Several channels are cited as being important to the Hispanic American population, including ESPN Deportes, CNN Espanol, and several Latin music channels.

"More programming means more jobs -- from the on-talent to production crews. And more programming means that the ever creative and entrepreneurial American spirit has yet one more potential outlet and distribution channel," said Brent Wilkes, LULAC Executive Director.

Interestingly, in most cases, LULAC said they would support the maintenance of competition in a relevant market - but this merger is different. In this case there are "considerable benefits from the proposed merger" that they say outweighs any countervailing concerns.

There's an obvious media blitz of minority groups coming out in support of the merger.

While the NAB continues to beat their repetitious drum, it seems that the team on Sirius-XM's side is addressing the FCC's concerns of diversity in media. With minorities now representing nearly 1/3 of the U.S. population, it's a legitimate purpose, and one that can be directly attributed to serving the "public interest."