Siriusly Sinatra: Sirius strikes deal with Frank Sinatra Enterprises

Wednesday, February 7, 2007 at 7:52 AM
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Frank SinatraSirius Satellite Radio and Frank Sinatra Enterprises are teaming up to create a new channel dedicated to the music, time and spirit of Frank Sinatra: Siriusly Sinatra. A move that wrestled the Sinatra namesake away from XM last month.

Entitled "Siriusly Sinatra" the channel is the only on the radio that is produced by the Sinatra family. Featuring a weekly show hosted by Nancy Sinatra, rare live concert performances, and special programs of archived material.

Another incredible feature on the Siriusly Sinatra channel will be "The Chairman's Hour," which is hosted by Frank himself out of on archival material both spoken word and music.

Siriusly Sinatra will also air other artists from the big band, swing and traditional pop genres.

[Press Release

UPDATE: According to the NY Daily News, Nancy Sinatra will be at Sirius today for the official unveiling of the channel (which will happen at Sirius' studios in Rockefeller Center).

Nancy also said the arrangement with XM was made "when there was only one network operating." Though Jonathan Schwartz, PD for XM's High Standards (formally "Frank's Place") said there will be no change in the Sinatra content of XM's channel.  

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Comments

Is this channel the that is going on channel 73 ?
(Basically, a name change from ' Standard Time ', to ' Siriusly Sinatra . '

Big whoop. Sirius spends more money, XM saves it. XM gave up the Sinatra name to save some cash. Does Sirius have the money to spend? I don't think they're making a profit yet...

Is Sirius ever going to try to make a profit? Mel, STOP SPENDING MORE CASH AND GIVING AWAY THE COMPANY VIA STOCK! Sirius is going to become owned entirely by its "Stars" soon. I want both companies to succeed, but this relentless spending is going to kill Sirius in the long run.

Save The Revolution!!! First The Torch on XM now this. At least give The Revolution a shot.

The Sinatra family left XM. They decided that the exposure was better to be associated with Sirius.

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