Sirius and XM placed this ad in RollCall, The Hill, Politico and Comm Daily. Why let the NAB have all the fun? This is the second ad (that I know of) from Sirius-XM, fighting for the merger.
View it after the jump...
Sirius/XM fight back: Another pro-merger ad
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Sounds good!!!
Not to nitpick, but...
"Each already provides over a hundred channels of music, talk and sports commercial-free."
VERY poorly worded: makes one believe ALL channels are 'commercial-free'.
Should they be wasting more money on advertising a merger when they are billions in the hole?
Unfortunately both companies are. I can think of a bunch of reasons why Sirius would be more in the hole than xm, but we've been down that road before.
Interesting that they cite:
237 million vehicles equipped with AM/FM
14 million satellite subscribers
223 million weekly listeners to AM/FM
Kind of implies that satellite subscribers generally don't listen to AM/FM, don't it?
But doesn't that contradict Arbitron?
Mel is full of shit. He says that they will have to maintain both services for the foreseeable future, right? And both services are using just about all available bandwidth, right?
That has to mean that the combined service will have either the same number of channels or FEWER channels. My bet is on the latter as they want to offer video, each channel of which takes up more bandwidth than a few audio-only channels.
Do the math.
You are misunderstanding what is being said cranky. What is being implied is that someone who subscribes to just one service will wind up with more channels in the event of the merger. Which is true.