It looks like Sprint is expanding their offering with SIRIUS, which debuted back in September allowing users to get 20 Sirius radio channels on their cellphones. Spring is now looking to give customers the option of buying songs that they hear on the satellite radio channels later this year. Essentially, adding a "buy button" - similar functionality to what Mel Karmazin highlighted as a feature for the upcoming SIRIUS portable.
Sprint is now looking to offer heavier music users a monthly subscription to music, rather than a one-time fee of $2.50 to download each song from a virtual store, under its current service. These advanced services (music, text messaging, games and video) represent about 10 percent of Sprint's revenue.
"We'd like to have the capability later this year that the customer listens to a song and says, 'I want to buy that song,'" Sprint COOr Len Lauer told the audience during his keynote speech at the World Congress of Sports conference.
One big question about SIRIUS' "buy button" (or Push-to-Purchase - whatever you want to call it) is who will fulfill the music. I wonder if this Sirius/Sprint partnership hints towards that.
[Reuters]
Thanks Tim!
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