Sprint has launched its own network of original programming, and is the only U.S. wireless carrier to product its own exclusive content.
We know the mantra "content is king" but need to remember that creating content is not an exclusionary practice. Here we have a situation where a wireless provider, the 3rd largest in the U.S., is now a content creator. It's merging distribution, with programming.
Welcome to Sprint Exclusive Entertainment (SEE). SEE features brief on-demand programs that average around 2-minutes in length and focus on three major areas – sports, music and entertainment news.
SEE is provided at no extra charge to customers with any Power Vision data plan. Now I need to mention that since it's targeted towards Power Vision subscribers, the content is video. But that doesn't detract from the point that the lines of "programming" and "distribution" are blurring.
Sprint's programs are shot at various on-site locations and at a brand-new studio managed by Sprint's production partner Intersport. The studio is equipped with state-of-art technology including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers. Sprint said they'll continue to build their content offerings in the months ahead.
SEE is creating over 150 programs each week, each hosted by personalities ranging from the semi-famous to the well-known.
Sports
Providing analysis throughout the day before and after sporting events, hosts include:
- Marshall Faulk (former NFL MVP running back, current NFL Network analyst)
- Drew Rosenhaus (popular sports agent)
- Trev Alberts (former ESPN Game Day anchor, College Football All-American)
- Tom Waddle (former NFL wide receiver, ESPN Radio host, NFL Network talent)
- Joe Girardi (three-time World Series Champion, FOX and YES Network broadcaster)
- Jenn Sterger (former SI.com commentator)
- Hub Arkush (ProFootballWeekly.com managing editor)
- Dave Revsine (former ESPN Sports Center anchor, Big Ten Network broadcaster)
- Dorsey Levens (Super Bowl Champion)
In addition to general sports commentary, specific SEE sports programs focus on NASCAR, golf, fantasy sports and football, including the NFL Center program with highlights from every NFL game throughout the season. Sprint will also provide full coverage from an on-site studio at events such as Super Bowl XLII and the men's college basketball tournament.
Music
Hosted by former VH1 VJ Rachel Perry, Sprint is offering an expanding variety of music content from several genres, including:
- music news about artists, album releases and upcoming tours
- a weekly "Top 10 Videos" segment
- exclusive artist interviews
- exclusive concerts
As news breaks, SEE music programs are released throughout the day. SEE delivers exclusive content from big names in the music biz like Hurricane Chris, Juanes, Rihanna, Soulja Boy, Sum 41, T.I. and T-Pain.
Entertainment News
SEE is also the exclusive mobile provider of CelebTV.com, which delivers the latest celebrity and entertainment news from host Kelli Zink, who is also a frequent commentator on shows from FOX, CNN, MSNBC and others. CelebTV.com provides 10-12 updates everyday.
XM and Sirius are unique companies in that they blend both technology and programming. They provide both content as well as the enabler of the content - distribution - into a simple neat package in your dashboard. But when you have wireless companies with a massive subscriber base to market to (Sprint has around 55 million subscribers) who is now in the content-creation business, bells should start ringing in both satcasters' offices.
on the first word dont you mean SPRINT???
SIRIUS MUSIC on Sprint Phones:
SIRIUS MUSIC channels offer a variety of great,
commercial-free music that you can access directly
from your phone.
To access SIRIUS MUSIC on your phone:
1. Press M > Media Player > Channel Listing >
Music & Radio > SIRIUS MUSIC.
2. Select Preview to see and hear a preview of the
SIRIUS MUSIC service.
– or –
Select Buy to purchase a monthly subscription to
SIRIUS MUSIC.
Once you have purchased access to the SIRIUS MUSIC
service, you can listen to your favorite music from
stations such as:
SIRIUS Hits 1: Today’s Top 40 Hits.
The Pulse: Pop and Rock from the ’90s to now.
’60s Vibrations: The musical revolution of the ’60s
and early ’70s.
Totally ’70s: The most popular music from the ’70s.
Big ’80s: The hit music of the ’80s.
Vinyl: Classic rock of the ’60s and ’70s.
Hair Nation: Glam rock from the ’80s.
First Wave: The ’80s Alt-rock revolution.
Soul Town: Classic soul hits.
Heart & Soul: The R&B hits from the ’80s, ’90s, and
today.
New Country: Today’s hottest country hits.
32
Prime Country: Country music superstars of yesterday and
today.
Jazz Café: Smooth jazz instrumentals and vocals.
SIRIUS Blues: Authentic blues music, from past to present.
Broadway’s Best: Songs from Broadway’s most popular
shows.
The Beat: Today’s biggest dance hits and remixes.
Area33: Trance and progressive house dance music.
SIRIUS INTERVIEWS: Interviews and performances of
favorite artists.
Yes...I think that the first word should be "sprint", not sirius
I agree!
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Sorry for the informality of this post and my lack of names.
Incorrect Ryan. The lines of distribution are blurring. Not the lines of programming and distribution. Great contact will always find distrbution because as distribution becomes ubiquitous there is so much bad content available.
Content only becomes that much more valuable as distribution methods change. The value of content is the value of media. Like Pitching in baseball. Its 80% of the game.
Whaaaaaaaaa, competition, competition, we need to merge!!!!!!!!
An example Ryan - Before cable TV we only had the networks and local stations. Then we got cable with hundreds of channels. I cannot count the number of times I have said to my wife we have all these channels and I still can't find anything good to watch.
Great content is rare, its unique, and only becomes more valuable as distribution fragments. People laugh, but the WWE made USA network the #1 cable TV station in the US for many many years. They didn't watch USA network because it was some kind of great TV network, they turned to it to watch wrestling and that made the WWE worth billions. Rare Content found the distribution and made the cable network #1 among hundreds of cable networks. Infomercials are content too. Would any single person call that great content that broke ratings records? No. But its all over cable. There is a ton of bad content out there. Programming will never blur Ryan, because basically Content is King.
Ugh, sorry all. Yes, I meant "Sprint" in the first word.... I obviously have satrad on the brain. :)
We ALL make mistakes Ryan, were only Human
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