Starbucks will be handing out free iTunes "Song of the Day" cards in over 10,000 store locations, from October 2nd to November 7th.
Starbucks estimates it will give away 1.5 million songs per day - that's over 50 million in all - to promote the iTunes WiFi store to which Starbucks will grant free access over its WiFi network.
Thirty-seven artists with featured songs include Paul McCartney and Joni Mitchell (the first two to sign on with Starbucks' Hear Music label) along with Joss Stone, Dave Matthews, John Mayer, Annie Lennox and Band of Horses.
The first song will be Bob Dylan's "Jokerman."
This is all part of the strategic partnership between Starbucks Corp. and Apple Inc. to integrate iTunes purchases into Starbucks' WiFi network. Participating Starbucks stores - starting with New York and Seattle in October, followed by San Francisco in November and many more locations in 2008 - will allow iPod Touch and iPhone users to find the song currently playing in store, and purchase it directly on the devices.
The "Song of the Day" promotion will not be limited to these stores, however.
Starbucks also will offer a limited-edition reloadable purchasing card that includes two free iTunes downloads when customers register their cards online.