
The Wall Street Journal reports that Infinity Broadcasting is enforcing the terms of their contract with Howard Stern preventing him from appearing in advertising for Sirius and are forcing him to tone down his mentions of Sirius on the air.
Since his interview with Letterman and the NYC Sirius / Stern Rally - Sirius has been enjoying the media blitz that Howard was able to generate for them. But with the provisions in his contract, he's a bit limited as to what he can do promotionally. News conferences are all right, but commercials and print ads are out of the question until Howard's contract expires at the end of 2005.
But let's face it, any exposure that Howard Stern gets will be associated to Sirius now, even if the brand doesn't get direct exposure from it.

Leave a comment