Stern: History Will Show "I Accelerated Push To Satellite"

Thursday, December 16, 2004 at 1:44 PM
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Howard Stern posing with Sirius Satellite Radio units
In a rare interview with USA Today, Howard Stern said,

"My role in the history of radio will be that I accelerated the push to satellite. I don't think this is the death of regular radio. It'll be there the same way network television is there."

Stern had said earlier on his terrestrial radio show that he wanted to do a print interview to plug Sirius. But his sit-down with USA Today, came after he read a recent Wall Street Journal article that claimed Sirius' over-spending on programming - which obviously includes Howie's 1/2 Billion Dollar deal - could set them up for a ?flameout.?

In a momentary lapse of honesty, USA Today went on to say that this is a big risk for the 'King of All Media' - that this new venture could sweep Stern into the dustbin of radio history if Sirius tanks.

"That would bother me. I would hate to be wrong," he says. "But I think I am right. My gut instinct tells me this is big with or without me. It's the first time that somebody with a major career who makes major money in broadcasting is walking away.

The rest of the article is pretty much an obvious advertisement for Sirius and Stern's other endeavors, similar to his interview with Letterman, but it's a good read nonetheless.

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