Storme Warren comes to XM

Wednesday, May 14, 2008 at 3:54 PM
Tags: 2, XM
Storme WarrenGreat American Country (GAC) host Storme Warren will be joining XM Radio as the host of the afternoon drive slot on Highway 16 starting on June 9th.

Warren's live afternoon drive show, which will air 2pm - 6pm ET, will debut on Monday, June 9th.

Warren's addition coincides with the upcoming opening of XM's new Nashville headquarters at the Sommet Center Arena Tower where the show will originate from daily. The brand-new, state-of-the-art facility will house office space, operations, production facilities, and seven studios - including a stunning, glass-walled performance studio overlooking downtown Nashville and the Ryman Auditorium.

Before his show's debut, Storme Warren will also participate in XM's exclusive coverage of the 2008 CMA Music Fest, June 2nd - June 9th, which will feature live concerts from the Chevy Stage, Fan Club Parties, and other live performances.

He will also continue as host and co-executive producer of "Country Music Across America" on Great American Country Television.

TrackBack/Ping:

Comments

More "compelling" content courtesy of XMSR. I'm sure the people will be flocking in droves to get this.

Hah. This shit and 202 are both a waste of bandwidth. No wonder XM is going down like the Titanic, while Sirius is expanding faster than ever before. Can't wait for Mel to cut this kinda crap out of the lineup.

I wonder how much the geniuses at Xm paid to lease this space. Maybe they could consolidate their Nissan field operations in this building as well. Actually, I have an idea. Why don't they get Nissan to let them have space on the factory floor for the broadcast booth and offices - at least that way they can get some positive return from the Nissan investment.

Oh right, and listening to Martha interview a fat fuck is evidence that "content is king" over at Sirius.

Jesus you people are such hypocritical shitheads.

While I'm not a big fan of country, one of SatRad's biggest selling points is their country programing as it disappears from urban radio stations. The performance studio will offer more opportunities for the XM exclusive shows like Artist Confidential in a city that's known for attracting big country acts. To me it makes a lot of sense, not mentioning the fact that having another performance studio, production facilities, etc outside of DC broadens your ability to bring in guests for exclusive shows.

Ryan, any chance we see some shots of the performance studio?

I like this new addition to Highway 16's Line-up. Hopefully, this means Jay Thomas will be relegated to weekends or something. My only complaint about Highway 16 is that they quit having a host for the "Traffic Report" a few years back...Ray Knight used to do it, and did a good job; it's nice to have some personality with the countdown. It doesn't shock me anymore, but I used to be surprised by how different Highway 16's "Top 50" often was from the top 30-40 countdowns on terrestrial country stations. Often, a song would be in the top 10 on XM long before it had cracked the top 40 on regular country radio.

Storme will be a good addition to XM's country line-up...Certainly better than some of the dog-crap DJ's I've heard on Sirius's country channels when I've listened to them through Dish Network at my in-laws' house.

This is great! I have both XM and Sirius and I think they both do a good job with unique content. The problem is that both do a terrible job at promoting individual channels to thier niche audiences.

Will Highway 16 and Highway 16 alone be promoted on Coutnry TV? I love the NHL 24/7 Talk channel but if you watch hockey on TV you would not know there was a Home Ice on XM?

I think they both need to move away to soem extant from promoting the platform to promoting channels.

Marty, the problem with that is you're producing 10-12 commercials and marketing each one to each niche, it wouldn't make much sense financially.

Mario, I understand, but my point is you could be in Nashville, have the best djs and really unique stuff and nobody knows exactly what the will get. Sure, they may see a commercial and know they are getting country music but non listeners will not know about the great extras that make XM/Sirius diffferent than say Music Choice on cable.

If you are a country fan Storme Warren might be a big add but the word has to get out.

"but if you watch hockey on TV you would not know there was a Home Ice on XM?"

The afternoon show on Home Ice shows is simulcasted live every day on the NHL Network.

True and theXM banner is prominent. That's a start but it's still just the NHL network. In NY we have three hockey teams and not much hockey talk. An ad for Home Ice the MSG network would be nice.

True and theXM banner is prominent. That's a start but it's still just the NHL network. In NY we have three hockey teams and not much hockey talk. An ad for Home Ice the MSG network would be nice.

I completely agree Marty. I'd like to see an ad focusing on music, talk/news and sports to air during relevant programming, then pair whichever ad is appropriate with one that focuses on exclusive content. So during a hockey game you hear about NHL, Baseball and college sports and the next commercial break you see an ad focusing on Dylan, Petty, Artist Confidential, etc.

"Hah. This shit and 202 are both a waste of bandwidth. No wonder XM is going down like the Titanic, while Sirius is expanding faster than ever before. Can't wait for Mel to cut this kinda crap out of the lineup."

i am not fan of country music but damn,
you fucking stern sheep are so predictable. You do a great service to Sirius---keep banging the "Howard is Sirius" drum, and that is what will keep me from ever looking towards Sirius, since that is all i hear from you dopes that Sirius has to offer me. (don't throw nascar or nfl at me either, as i can imagine listening to cars going in a circle is just as much fun as watching it, and i would only listen to football on the radio as a last resort)

I already feel that the XM music channel i listen to the most is becoming "Sirius-ized" with the repitition/shallow playlists that I noticed when i was doing the online trials with both services when i was looking to get satrad a few years ago.

Post a comment

(or continue the conversation in the Orbitcast Forums)





Copyright © 2008 Orbitcast Media, LLC.