A new survey from the Digital Media Association found that 60% of digital music consumers are listening to more music since they started using an "online music service" (this includes Internet radio and digital music downloads).Over 60% said they have discovered "some new artists" while 25% said they found "a lot of new artists." Add to that, over 35% said they now talk about music more than before, and more than 75% have recommended an online service to someone else. 15% of online music fans say they are now attending more concerts.
The results aren't really surprising because the act of seeking out and accessing an Internet radio service (or downloading digital music) is a far more of an interactive experience, than simply listening on the radio. Probably more so on the digital download side, than the Internet radio side, because once you find your "favorite" Internet radio station you'll just let it play (much like your favorite Sirius or XM channel).
I'd assume that these listeners - especially downloaded digital music listeners - are far more likely to listen to music in the foreground, or actively, rather than just passive listening like in regular radio. Satellite radio likely would see similar results as Internet radio, containing a combination of "active" and "passive" listeners.
It's these "active" listeners - the engaged audience - that likely will seek out a more interactive environment. Interactivity is key in competing with the iPod and other digital mediums. So how can satellite radio fulfill this need?
[DiMA Survey via FMQB]
wish i was more engaged to that little cutie in the picture
The results aren't really surprising because the act of seeking out and accessing an Internet radio service is a far more of an interactive experience, than simply listening on the radio.
I read through the survey questions and they just ask about correlation in time---there's no reason to assume that, for example, attendance at concerts is up because of increased digital music listening; it's possible that both are up because of an overall increased interest in music.