According to a new Eastlan study, 80% of Americans still have little interest in satellite radio and remain unlikely to subscribe to satellite radio in the future. This reflects similar results to the same study performed back in 2001.
The study also found that 5% of those surveyed are currently subscribing to satellite radio, while another 5% have never even heard of satellite radio. 9% are likely to subscribe to satellite radio sometime in the future.
Not for nothing, but 20% of the population being interested in Satellite Radio isn’t all that bad. That’s something like 50 million people no? Very similar number to what analysts are expecting the satellite radio market to be by 2010. So yeah, 50 million people * $13/month = $7,800,000,000 annually. I’ll take it!
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