Subaru will be offering Sirius Satellite Radio exclusively in the majority of its vehicles sold in Canada, starting in June. It's a clear sign that the battle for exclusive OEM deals is as hot as ever with our neighbors up North.The exclusive deal is for the Subaru Legacy, Outback and Impreza (pictured) models. Additional Sirius-exclusive Subaru models will be announced in the coming months.
"Sirius is the leading satellite radio brand in Canada and we are very pleased to expand our satellite radio offering on our volume vehicles," said Katsuhiro Yokoyama, president, chairman and chief executive officer of Subaru Canada, "We are excited about providing even more Subaru drivers with an enhanced in-vehicle entertainment experience from Sirius Satellite Radio."Bonus: Click the jump to watch one of the coolest Subaru commercials made. It has nothing to do with Sirius, but it's mighty fun to watch.
Doesn't GM (investors in XM) have some sort of stake in Subaru? I know that GM released a couple of Saabs built on the Impreza, don't know if they directly own part of Subaru.